When was the last time you took the pulse on your distributors? It is high time you did it!

There is an easy way of getting distributors’ feedback to keep expectations on both sides clear. A quarterly feedback survey with your distributor network that is focused on relevant topics is the answer.

Frequently, distributors are reluctant to offer honest feedback if it might be construed as criticism or a complaint. They might not express their genuine opinions because they are worried about damaging their relationship with the manufacturer. That is why using a third party to gather all the pertinent data in confidence and give the manufacturer a thorough report can improve communication with your distributors and help you collect accurate data on your company.

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