Part of the challenge of explaining clinical research to the end-users is describing the critical points of your study and making it relevant to your technology.
You might provide a powerful presentation describing applications, features, and benefits. But can they manage when it comes to diving deeper into your clinical evidence?
With a growing evidence-based medicine, manufacturers need not only a library of clinical evidence but also a simple way to assess representative knowledge on research.
The solution is simple. First, summarize your findings in a one-pager that will provide the most critical points to remember in an easy-to-read format. Secondly, quiz the sales force; not only will it confirm that they understand your research, but the impact of knowledge will contribute to end-users’ better understanding of your device.